More

    Bao bun gains popularity in supermarkets

    iStock image

    Supermarkets are reporting a huge boost in sales of Asian treat bao buns, states a recent report while experts say the trend is driven by increasing interest in world cuisine.

    The fluffy white buns have experienced year-on-year growth, driven by a “shift towards embracing diverse cuisines”, The Guardian cited the analysis by Trish Caddy, associate director of food service at analysts Mintel.

    “This trend began as early as November 2013, with growing consumer interest in ethnic street food. Bao buns are a prime example. Back then, 14 per cent of restaurant consumers had already tried baozi or bao. This trend continues to grow, with new takes on bao-like bao bun burgers emerging, highlighting a consumer appetite for more adventurous options beyond the familiar.”

    Caddy said that in May 2022, 21% of fast food consumers expressed interest in alternatives to standard burger buns, with steamed bao buns being one of the main options. “This interest continues to gain traction, with 44% of burger consumers indicating in June 2023 that they would be likely to order bao bun burgers,” she said.

    Tesco now sells 10 different varieties of branded and own-label bao buns including frozen, savoury and sweet versions. Marks & Spencer sells about 475,000 bao buns a year and said its Panda bun sales were up 25% so far this year compared with last.

    Ocado said sales of bao buns had increased 45.15% year on year between May 2022 to April 2023 and May 2023 to 2024.

    Caddy said that restaurants and supermarkets were catering to the growing demand for accessible street food.

    She added, “Bao buns are well on track to becoming a mainstream menu item in the UK.”

    Latest

    FBC UK extends Crunch Creams range with two new flavours

    Fox’s Burton’s Companies (FBC UK) is adding two new...

    Rustlers turns up the volume for the next instalment of ‘Boost Your Burger’ campaign

    Retailers can give their shoppers hundreds of chances to...

    Hundreds of prizes up for grabs with Whaoo! Crêpes on-pack promotion!

    Whaoo! filled crêpes, from French bakery experts Norac Foods...

    FBC UK partners with Ferrara Candy to import Nerds

    Fox’s Burton’s Companies UK (FBC UK), Britain’s second biggest...

    Don't miss

    FBC UK extends Crunch Creams range with two new flavours

    Fox’s Burton’s Companies (FBC UK) is adding two new...

    Rustlers turns up the volume for the next instalment of ‘Boost Your Burger’ campaign

    Retailers can give their shoppers hundreds of chances to...

    Hundreds of prizes up for grabs with Whaoo! Crêpes on-pack promotion!

    Whaoo! filled crêpes, from French bakery experts Norac Foods...

    FBC UK partners with Ferrara Candy to import Nerds

    Fox’s Burton’s Companies UK (FBC UK), Britain’s second biggest...

    Gravesend Premier store stripped of alcohol licence

    A Premier store in Kent has been stripped of...

    Gravesend Premier store stripped of alcohol licence

    A Premier store in Kent has been stripped of its licence to sell alcohol after repeatedly selling booze to local street drinkers on credit...

    Dominic Hall elected president of SPAR International  

    Dominic Hall, joint managing director of James Hall & Co Ltd, has been elected president of SPAR International.  The announcement of the inaugural election of...

    New study reveals consumer trends ahead of Paris Olympics

    More than half of high-income households across the top six European grocery markets are expected to catch Paris Olympics at home, a recent report...