Asda opens 100th Express convenience store

Asda has announced that it has opened its 100th Asda Express store this week, following its rapid rollout of Co-op and EG Group conversions.

Last month, Asda announced that it had completed the acquisition of EG Group’s UK business meaning the retailer will take on hundreds of new convenience stores. The development followed the supermarket kicking off its programme to convert 116 convenience Co-op petrol stations to its Asda Express convenience brand.

The 100th store opened earlier this week in Hexham, Northumberland following the conversion of an EG petrol forecourt.

A further 30 stores were opened this week, in locations such as Birkenhead, Solihull, Manchester, Northallerton, Bradford and Retford.

The newly converted Asda Express stores stock up to 3,000 branded and own-label products to suit a broad range of customer needs including ‘top up’ shops for essential items such as milk and bread, grabbing lunch on the go or cooking dinner from scratch.

“This acceleration into convenience plays a key role in our ambition to grow our share and becoming the number two supermarket in the UK,” an Asda spokesperson said.

“We look forward to bringing Asda’s great value fuel and groceries to more communities across the UK as we continue our rollout in the coming months.”