After launching its new Express convenience format with two openings at the end of last year, supermarket Asda today (10) announced the opening of its third convenience format store.
Asda announced that its third outlet will open on May 23 in Calne, Wiltshire. The store will offer over 3,000 products, including a range of fresh, ambient and chilled groceries, as well as products from Asda’s Extra Special range, and a selection of beers, wines and spirits.
It will also offer parcel collection and returns as well as lottery.
The rollout of Asda Express is part of the group’s long-term strategy to become the UK’s second-largest grocery retailer by establishing a significant presence in the convenience channel. A fourth store will open at Romford train station in June, with Asda hoping to have 30 Express stores operating by the end of this year and 300 sites by the end of 2026.
The Express stores are wholly owned and operated by Asda. They are separate from the Asda On the Move convenience sites, which are located on forecourts owned and operated by EG Group. The 150th Asda on The Move store opened in Bicester last month.
Commenting on the opening, James Laws, Senior Director of Wholesale and Convenience at Asda said, “We’re excited to be bringing our new convenience offering to Calne and we’re confident the store will offer customers everything they need – whether that’s popping in for a pint of milk, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch.
“We’re also delighted to be welcoming 15 new colleagues to the Asda family and thank them for their hard work so far in bringing our convenience vision to life.”
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