The new chair of the Responsible Vaping APPG, Euan Stainbank, has called for a more evidence-led approach to vape regulation, warning that aspects of proposed legislation could risk undermining smoking cessation efforts.
The APPG, which aims to raise awareness of vaping as a harm-reduction tool, said adult smokers who switch to vaping are around twice as likely to quit compared with those using traditional nicotine replacement therapies, potentially gaining between five and 15 additional years of life. Despite this, the group highlighted that just 7.7 per cent of smokers understand that vaping is significantly less harmful than combustible tobacco.
The intervention comes as the Tobacco and Vapes Bill progresses through the parliament. While the APPG said it supports much of the Bill, members have expressed concern that powers contained within secondary legislation could inadvertently restrict adult access to effective quitting tools.
In particular, the group warned that potential curbs on flavours and advertising may deter smokers from switching, limiting both awareness and appeal of vaping products as an alternative to cigarettes.
Launching a new campaign alongside the announcement, Stainbank pointed to public health evidence and personal experience. He noted that UK experts have estimated vaping to be around 95 per cent less harmful than smoking, adding that his own transition away from cigarettes was supported by vaping.
“We support much of the government’s Tobacco and Vapes Bill, but we also know that consumer choice and awareness underpin a successful vaping experience,” Stainbank said.
“Smokers need to be aware of the choices that are available to them and enjoy the vaping experience to continue leaving cigarettes behind. This does include the use of flavours, responsibly produced by adults, for adults.”
The campaign will include a fact sheet for parliamentarians, case studies, and a series of social media initiatives aimed at improving understanding of vaping’s role in smoking cessation.
The APPG also emphasised the broader economic and social contribution of the UK vape sector, describing it as a “home-grown” industry with roots in regions such as the North West, North East and South Wales, and one that continues to play a role in helping adult smokers quit.
The group continues to convene regular meetings in the parliament, with its most recent session held on 17 March, as it seeks to inform debate around the future regulatory framework for vaping in the UK.