More

    All Treats No Tricks with Bebeto This Hallowe’en

    Kervan Gida’s Bebeto confectionery brand has announced a Hallowe’en-inspired new product to offer independent retailers “scarily” good sales this season. The bold, Halloween NPD party pack emphasises the brand’s values of family-fun and high-quality, value products.

    Bebeto Halloween Trick & Mix is a Halal-certified mega pack, available to independent retailers via the distributor Bramble Foods. The 750g pack contains a mix of delicious sweets made with no artificial colours, plus a scoop for the sweets and 20 “trick or treat” paper bags and stickers.

    It’s a perfect addition for families and friends celebrating the occasion with a party at home, or for shoppers to make up and give out to trick-or-treaters.

    All Treats No Tricks with Bebeto This Hallowe'enBebeto has also launched a new vegan-approved Hallowe’en range with 3x 150g SKUs, (MRRP £0.89) containing no artificial colours or flavours: Monster Spaghetti Mix Fruit Flavour Soft Fizzy Gummy Sweets, Gummy Brains Bubble Gum Flavour Soft Gummy Sweets, and Fizzy Fangs Strawberry and Cola Flavour Soft Fizzy Gummy Sweets

    The confectioner’s Hallowe’en NPD announcement comes hot on the heels of Bebeto’s six-figure “Everything’s Bebetter with Bebeto” campaign that has taken the brand into homes across London and surrounding counties with its first ever UK TV ad. The significant six-figure investment is part of a nationwide marketing campaign, including out-of-home advertising, PR, social media marketing and consumer sampling.

    The confectionery brand is on a mission to significantly boost brand awareness and market share in the UK; its sales have already jumped +38 per cent in the last year. “Bebeto was established here in the UK in 2015, and the UK business has achieved year-on-year growth for the past five years,” said Kervan Gida UK Ltd MD Stuart Johnston. “Having doubled UK turnover every two years since the UK office launched, our vision is to drive the Bebeto brand to become one of the top five sugar confectionery brands worldwide by 2023. A stream of exciting product innovation, new listings and multi-platform campaigns are hugely exciting steps in our journey.”

    Latest

    Nestlé develops new method to reduce fat in dairy ingredients

    Nestlé said its R&D teams have found a way...

    Retail sales slumped in June amid poor weather

    With poor weather and uncertainty ahead of the election...

    SGF urges legislators to think carefully over scale of new vape flavour regulations

    The drive to make Scotland smoke-free risks being set...

    Chill Brands clears CEO of insider trading allegations

    Vape firm Chill Brands has on Wednesday announced that...

    Don't miss

    Nestlé develops new method to reduce fat in dairy ingredients

    Nestlé said its R&D teams have found a way...

    Retail sales slumped in June amid poor weather

    With poor weather and uncertainty ahead of the election...

    SGF urges legislators to think carefully over scale of new vape flavour regulations

    The drive to make Scotland smoke-free risks being set...

    Chill Brands clears CEO of insider trading allegations

    Vape firm Chill Brands has on Wednesday announced that...

    Number of long term vape users rise: study

    The number of adults in England who report vaping...

    Barefoot rolls out California Zinfandel

    The USA wine brand, Barefoot, will be rolling out its Barefoot California Zinfandel to wholesalers nationwide this August, following a successful launch in Sainsbury’s...

    Cadbury Flake 99 launches free ’99’ bus ferrying families to the beach

    Cadbury Flake and First Bus have announced the launch of The "99 Bus", a free, pre-bookable service to take families away to the seaside,...

    KP Snacks launches music festival partnership with Live Nation

    KP Snacks has announced a new festival partnership and campaign for its beacon “Better for You” brand, popchips. This year, popchips is partnering with...