Aldi extends Deliveroo trial alongside click and collect expansion

Abdelaziz Abdou, a Deliveroo delivery rider, poses with a bag of Aldi groceries in London, Britain, June 17, 2020. REUTERS/Toby Melville

Aldi said it has extended the on-demand delivery trial with Deliveroo to almost 130 stores.

The discounter, which has been offering the trial from 42 stores, rolled out the service to nearly 90 additional stores in the past month.

The latest move makes the service available from select stores in both Scotland and Wales.

Britain’s fifth-largest supermarket group, with 900 stores and an 8 per cent market share, has been expanding its channels to customers.

In April it started selling online food parcels to help self-isolating and vulnerable customers during the coronavirus crisis and has also started the Deliveroo partnership.

Aldi launched its click and collect trial from a single store in central England in September, before extending it to cover 18 stores last month. The retailer has announced plans to take it further to an additional 200 stores by Christmas.

“We’re finding customers really value having more ways to shop at Aldi, particularly at the moment,” commented Richard Thornton, communications director at Aldi UK.

“That’s why we’ve been keen to extend our trial with Deliveroo to stores in more new areas, and plan to launch our trial of click and collect in more than 200 additional stores between now and Christmas.”