More

    Accolade Wines launches new POS platform: Accolade Advantage

    Accolade Wines has launched Accolade Advantage, a POS platform designed specifically to help independent retailers capitalise on impulse wine purchases, as well as provide category insights and updates on new lines.

    The new site will offer free POS to retailers, initially highlighting best-selling hero SKUs across Hardys VR, Jam Shed and Echo Falls. Wine is a highly impulsive buying decision, with only 13 per cent of shoppers deciding exactly what wine to buy before entering the store, whilst 28 per cent of purchasers had never even intended to buy wine.

    Accolade Advantage offers a fast and easy way for independent stores to drive visibility of wine at point or purchase, whilst also helping to educate customers about wines so they can make an informed decision based on their tastes. Retailers can access the platform online viawww.accoladeadvantage.co.uk.

    POS kits for Jam Shed, Echo Falls and Hardys VR will be available to order free-of-charge upon sign-up. Shipped directly to the chosen store within 30 days of ordering, the packs will include wobblers, posters and shelf tags, and the Accolade Wines sales team are on hand to speak with retailers to help them use the kits effectively. Those that opt to sign up will also get email updates on new product releases and current wine trends.

    Still wine is worth £1.4 billion within the traditional convenience channel, with Hardys the number one brand and Echo Falls a top ten performer. Jam Shed is the fastest growing brand in the impulse channel, growing 76 per cent year on year.

    Accolade Wines launches new POS platform: Accolade Advantage“We know wine is an impulse decision for many consumers, so there is a big opportunity for independent retailers to increase the chances of purchase in-store with eye-catching POS, which calls out big brands and adds excitement and theatre to their wine offering,” said Tom Smith, Marketing Director – Europe. “Branded posters can help to engage potential customers from outside before they’ve even set foot in the store, whilst easily accessible wine knowledge means retailers can make confident recommendations to their customers.

    “By offering POS and advice through Accolade Advantage, we believe this will drive the overall success of the wine category, as it will improve the wine shopping experience, thus increasing the likelihood of return visits and basket spend. We’re initially focussing on some of our best-selling products in the convenience channel, but we have plans to expand across the wider Accolade Wines portfolio and add further beneficial resources in the months ahead.”

     

    Retailers can sign up to Accolade Advantage now to request their free POS kitswww.accoladeadvantage.co.uk.

    Latest

    Coventry Nisa Local donates £2,000 to local children hospice

    Nisa Local Riley Square in Coventry has donated £2,000...

    Edgware c-store fined for selling vapes to underage

    A business in Edgware has been ordered to pay...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van...

    Brothers confirmed as Glastonbury Festival official cider – win tickets

    Brothers Drinks Co. has signed a new contract to...

    Don't miss

    Coventry Nisa Local donates £2,000 to local children hospice

    Nisa Local Riley Square in Coventry has donated £2,000...

    Edgware c-store fined for selling vapes to underage

    A business in Edgware has been ordered to pay...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van...

    Brothers confirmed as Glastonbury Festival official cider – win tickets

    Brothers Drinks Co. has signed a new contract to...

    Sugro deepens investment in data

    Following the launch of its Insight Service (in partnership...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van Melle, has expanded its ever-growing range of chews with the brand-new Fruit-tella Berries & Cherry...

    Burts launches new limited-edition Spicy Barbecue flavou

    Award-winning snack maker, Burts, is introducing a brand-new, limited-edition flavour of Spicy Barbecue hand-cooked potato chips to its range for summer 2024. For a...

    Kervan Gida surges ahead with 50% sales growth

    Bebeto confectionery brand owner Kervan Gida Group’s UK business, is celebrating continued success in the UK market, reporting an impressive 50 per cent year-on-year...