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AB InBev sees surprise uptick in beer sales thanks to premiumisation

Andy Marino
By Andy MarinoOct 29, 2020
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Anheuser-Busch InBev reported a surprise increase in beer sales in the third quarter despite a profits dip.

The maker of Budweiser, Stella Artois and Corona lagers saw its overall beer and soft drink volumes rise by 1.9 per cent to drive revenues up 4.0 per cent, against expectations of a 4 per cent decline.

Core profit, or EBITDA (earnings before interest, tax, depreciation and amortisation), dipped 0.8 per cent, but its global brand portfolio revenue increased by 8.1 per cent (outside of the brands’ home markets).

Its premium division also did well with revenue up by 6.5 per cent. The company also improved its performance in its core portfolio, as consumers gravitated toward established brands including Brahma Duplo Malte in Brazil and Bud Light Seltzer in the US.

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