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    AB InBev profits slump after Bud Light boycott

    Cans of Bud Light sit in a cooler on the concourse at Oriole Park at Camden Yards during the Baltimore Orioles and Minnesota Twins game on June 30, 2023 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images)

    Profits at the world’s largest brewer AB InBev slumped 6.3 per cent last year, the group said Thursday, tanked by falling sales in North America where its flagship brand Bud Light faced a high-profile boycott.

    The Belgium-headquartered beer giant, which also makes Stella Artois and Corona, saw its net profit slide to $5.34 billion (£4.21bn) in 2023, down from $5.97bn in 2022, a company statement said.

    Total sale volumes fell 1.7 per cent to 585 million hectolitres, with the drop most pronounced in North America, down more than 12 percent.

    The brewer found itself caught in the US culture wars last year after partnering with a transgender influencer to promote Bud Light – leading to a boycott by conservative figures.

    The group, which claims two billion consumers across 150 countries, acknowledged it had had a bad year in the US, where revenue was down 9.5 per cent.

    Despite the slump in sales, price increases still helped the group boost global revenue to $59.4 billion (£46.88bn) – up 7.8 per cent at constant exchange rate.

    CEO Michel Doukeris said the firm had “delivered another year of consistent profitable growth.”

    But the company also conceded that “our full growth potential was constrained by the performance of our US business.”

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