Relief candy brand Halls is introducing a new visual identity with a striking new look which will see the brand’s range unified with one common design. This change will utilise the global image of Halls which will also help in driving visibility and shelf standout.
The striking new look is rooted in design principles of bold freshness, invigoration and clarity. Halls is a trusted relief candy brand which has grown by an incredible 32 per cent over the past year – highlighting the importance of the brand as a signpost to the category. The brand will retain the flavour range beloved by the nation, offering the same gentle soothing and clearing menthol action relief for consumers all-year round throughout the cough and cold and hayfever seasons.
The new design will help build on the category’s success, driving consumer appeal and broadening the relevance and resonance of the brand to a range of shoppers across a range of occasions.
“Halls is continuing to broaden its relevance across the hayfever season, and in the coughs and colds season we’re the fastest growing brand, with strong year-on-year growth,” said Cieran James, Brand Manager for Halls at Mondelēz International.
“The new look will further unleash the power of the Halls brand, leveraging synergy with the global image of Halls to further build brand equity and bring our trusted, long-established brand into the modern milieu, heightening relevance and resonance with a broader range of shoppers. This way consumers can take on life with conviction and determination,” he added.
The refreshed mentholyptus range includes best-selling Halls Extra strong, which provides menthol clearing, while the transformed Soothers range, including Blackcurrant and Cherry variants, will be available in-store moving into 2024.
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