Retail trade union asks customers to ‘keep your cool’ at Christmas amid rising abuse

Retail trade union Usdaw is asking customers to “keep your cool” as the busy pre- Christmas shopping gets underway, which will culminate in what the retail industry has already dubbed “Super Saturday”, with Dec 23 being the last full shopping day before Christmas.

Shocking statistics from Usdaw’s annual survey of shopworkers shows there are still far too many incidents of violence, threats and abuse against shopworkers. Interim results from over 3,000 retail staff responses show that in the last twelve months, 65 per cent have experienced verbal abuse, 42 per cent were threatened by a customer and five per cent were assaulted.

Most (72 per cent) of verbal abuse was caused by customer frustration, said the report.

Paddy Lillis – Usdaw General Secretary says, “It is heart-breaking to hear these testimonies from shopworkers who deserve far more respect than they receive. Our latest survey results clearly show the scale of the appalling violence, threats and abuse faced by retail staff.

“It is shocking that two-thirds of our members working in retail stores are suffering abuse from customers, with far too many experiencing threats and violence. Seven in ten of these incidents were triggered by customers being frustrated with stock shortages, lack of staff or problems with self-service checkouts.

“All of these problems are largely outside the control of retail staff, but they are the people who bear the brunt of shoppers’ anger. Our members tell us that incidents of verbal abuse are much worse in the run up to Christmas, when shops are busy, customers are stressed and things can boil over. That is why we are asking customers to ‘keep your cool’ and respect shopworkers, to make the Christmas shopping experience better for everyone.”