Unitas Wholesale publishes new soft drinks category insight guides

Unitas Wholesale’s latest Focus On category guides are designed to help retailers drive sales and profits in the £2.47bn soft drinks market.

Two Focus On guides, one on Soft Drinks and a deeper focus on its largest segment, Energy Drinks, are now available in selected member depots and for free online.

Focus On Soft Drinks offers retailers an overview of the fastest-growing areas within the category, as well as revealing the top 10 bestselling Sports, Fruit Carbonates, Energy, and Iced Coffee brands. Retailers will also be able to find shopper insight and planograms they can implement in store.

Focus On Energy reveals the top-selling singles and take-home products and outlines the opportunity for retailers in low-sugar energy drinks. Retailers can also find five planograms for different sized fixtures, meaning there is something for every sized store in the guide.

Tracey Redfearn, Head of Marketing and Communications at Unitas Wholesale said: “We’re very proud of our latest Focus On guides on Soft Drinks and Energy Drinks, which we believe will really help retailers maximise sales growth opportunities.

“We’re aware that a lot of the advice within the category is delivered around summer, but soft drinks is a key category all seasons. By launching these guides now, we hope we can equip retailers with knowledge they need to make the category a year-round success.”

Top 10 bestselling soft drinks by volume

Coca-Cola 1.75l
Pepsi Max 2l
Coca-Cola 500ml
Volvic Unflavoured 1.5l
Diet Coke 1.75l
Monster Punch 500ml
Coca-Cola 330ml
Monster 500ml
Red Bull 250ml
Highland Spring Unflavoured 1.5l

Top 10 performing in value

Red Bull 250ml
Coca-Cola 500ml
Coca-Cola 1.75l
Red Bull 355ml
Red Bull 473ml
Monster Punch 500ml
Monster 500ml
Coca-Cola 330ml
Monster Ultra 500ml
Monster Juiced Mango 4x250ml

Bestselling single energy drinks

Red Bull 250ml
Red Bull 355ml
Monster 500ml
Boost Original 500ml
Red Bull 473ml
Lucozade Sport 500ml
Monster Juiced Mango Logo 500ml
Monster Punch Pipeline Punch 500ml
Lucozade Energy Orange 500ml
Prime Ice Pop 500ml

Bestselling take-home energy drinks

Lucozade Energy Orange 900ml
Lucozade Energy Original 900ml
Red Bull 4x250ml
Monster 4x500ml
Boost Original 1Ltr
Lucozade Energy 6x380ml
Lucozade Sport Orange 4x500ml
Lucozade Sport Raspberry 4x500ml
Monster Ultra Regular 4x500ml
Red Bull Sugar-free regular 4x250ml

Accessing Plan for Profit guides

• Printed copies of the new guides are available in selected Unitas Wholesale member depots.
• An online version of the guides can be accessed at planforprofit.co.uk and via the Plan for Profit app, which is available to download on apple and android devices.