Hardys hails return of Certainty campaign

Wine brand Hardys is returning to TV screens with its successful “Certainty” campaign.

On air now and set to reach 20m adults in the UK, the campaign will run until 7 May, across national TV, video on demand and YouTube, with prime-time TV slots during ITV’s Coronation Street and The Chase.

The advert showcases a couple at different stages of their adult lives drinking Hardys Crest, reinforcing Hardys as a reliable wine brand that can be trusted for a variety of occasions while standing the test of time, reinforced with the campaign tagline “Then. Now. Always.”.

“With inflationary pressures negatively impacting consumer confidence, Hardys is strengthening its quality and trust messaging in a contemporary way that will resonate with its audience,” said said Tom Smith, Marketing Director – Europe, Accolade Wines. “Shoppers can be reassured that Hardys is a brand that can be relied upon for quality, taste and above all, value.”

The campaign’s initial launch in 2022 led to an impressive uplift in awareness and consideration, as well as happiness amongst viewers. The return of the campaign is expected to extend this success in 2023, while also boosting brand health and sales further.