Bestway launches new Whatsapp business platform  

Bestway Wholesale has extended their digital services to include WhatsApp for their customers. 

Bestway said this will be yet another game changing service that keeps their customers at the heart of everything they do.  

“Bestway are aware of just how precious time is for their retailers, so WhatsApp is a solution that is not only safe, secure, and efficient, but a large majority of customers already use it, making it the most convenient and quick form of communications,” the wholesaler said.  

This solution is using the more-powerful WhatsApp Business API technology. Customers will be required to opt-in before any messages will be sent. 

The Bestway WhatsApp service has been customised to provide retailers with personalised deals, promotions, video advertising, latest brochures, new products, services, and news for their regional area, making this service not only highly relevant, but also instantly direct to customer. 

Bestway has soft-launched the app service by incorporating this with their annual Thank You event across all 57 depots, at the beginning of the year. Having already seen a few thousand customers opt-in in the first two weeks, the rate of opt-ins has been extremely popular, the company said.   

“We continue to lead to drive through digital and are at the forefront of investments in digital and innovative technology and revolutionise how we target, engage and share information with our customers,” Dawood Pervez, managing director at Bestway Wholesale, commented.  

“The B2B WhatsApp integration allows us to communicate directly to our customers to share personalised offers and promotions. This allows us to strengthen visibility on products, promotions, and services we offer. More businesses are relying on innovative technology with the use of apps to reach customers such as WhatsApp as a communication business tool, and Bestway believes that communicating to customers directly strengthens our relationship to provide tailored messages that they can easily access for the latest updates of the business.” 

Rob Mannion, b2b.store chief executive, added: “The use of WhatsApp Business API technology is a game changer for wholesalers – and we’re delighted to work with Bestway on the first national roll out of the technology in the sector. 

“Early numbers of Bestway’s soft launch indicates what a powerful tool WhatsApp can be in their armoury, with 32% of messages read done so within the first 10 minutes of being sent and rising to 55% within the first hour. The retention rate of customers is also really strong, with more than 99.5% since the first message was sent, showing that retailers are happy to receive promotions from Bestway in this way. 

“By unlocking the power of WhatsApp Business API rather than the free consumer or business versions of WhatsApp, Bestway can add further personalisation and functionality as their channel develops in the future to become a central point for all their customer communications.” 

Mr S. Patel, a customer using the app, said: “This is a great service that really helps me to manage my time better. Very easy to use and best of all, it is for the Bestway depot that I regularly visit.”