C&C Group signs distribution deal with CBD drinks brand TRIP

Drinks distributor and manufacturer C&C Group has announced a distribution partnership with leading CBD drinks brand TRIP.

TRIP and C&C Group will distribute TRIP’s CBD products nationwide, catering to the growing demand amongst consumers for functional alcohol alternatives.

With the value of the UK CBD market estimated at £690 million in 2021 and expected to be £1 billion by 2025, the partnership signals to the pair’s investment into leading growth in the no and low category.

“Our new partnership with TRIP CBD is an exciting next step in increasing our range of no and low partners,” Clara Shand, commercial director at C&C Group, said.

“TRIP has revolutionised the low and no space as the leading CBD brand in Europe. Its stylish packaging and innovative marketing campaigns have led to fantastic growth in the UK, and we can’t wait to work together to drive distribution of TRIP.”

Olivia Ferdi, TRIP co-founder, said: “TRIP has proven success in the UK nationwide as an elevated and truly functional alcohol alternative. As the category leader with 89 per cent of the market share of UK CBD drinks, C&C is the natural partner to deepen our work in the on-trade, partnering with their best-in-class expertise and reach.

“Our mission has always been to share calm in the everyday chaos, with next-generation wellbeing products to power lifestyles.”