Hancocks highlights I’m A Celeb themed pick and mix as hit TV show returns

Leading confectionery wholesaler Hancocks has urged retailers to stock up on I’m A Celebrity themed pick and mix products as the hit show returns to ITV.

Confectionary experts at Hancocks are stocking fun pick and mix products perfect for displaying in stores as I’m A Celebrity makes its return.

Retailers can encourage customers to get into the ‘I’m a Celebrity’ mood with Kingsway’s Fizzy Jelly Snakes, Sugar Coated Glow Worms and Veggie Sour Mini Worms.

Other fun themed products include Kingsway Pink and White Mice and Giant Spiders.

Customers can also follow along while the famous faces battle creepy trials to win stars while tucking into their own Kingsway White Chocolate Snowy Stars.

The popular ITV show has travelled back to Australia after being set in Wales for the past two years due to COVID restrictions.

This year’s lineup includes Boy George, rising comedy star Babatunde Aléshé and former health secretary Matt Hancock.

Hancocks is emphasising the importance of retailers keeping an eye on current trends to allow them to bring exciting and relevant products to their customers at great value.

“It’s no doubt that I’m A Celebrity is such a popular show for people of all ages. That’s exactly why we’re encouraging retailers to stock up on I’m a Celeb themed pick and mix,” Chris Smith, marketing communications manager at Hancocks, said.

“Stocking products like the fizzy jelly snakes and giant spiders will definitely get kids excited!

“We think it’s really important for retailers to stay on top of the latest trends and to know what it is that people are talking about and we want to help them with that as much as possible.

“This allows them to ensure they’re always stocking the most relevant and sought after products for their customers at fantastic value!”