Shoppers trade down on price, not on brands: Jisp survey

Shopping and rewards app Jisp said almost nine in ten of (89 per cent) of its shoppers intend to reduce the number of big brands they purchase, whilst 90 per cent confirmed they intend to buy a cheaper alternative.

However, the survey by the app also found that loyalty is becoming increasingly important to brands and retailers alike.

Over three in five (61.2 per cent) of Jisp shoppers want an in-store loyalty scheme and 45.2 per cent of shoppers want exclusive deals on leading brands.

Jisp added that it supports thousands of shoppers who redeem a Jisp loyalty voucher every week, and these shoppers visit 2.8 times a week and add 5.5 Items per visit, helping them save £4.43 per visit.

Loyalty shoppers add three more items per visit, visit one more time per week and save £3.87 more per visit than non-loyalty Jisp shoppers.

“Everyone is after loyalty. Loyalty to the store and the brands that shoppers consume. Jisp provides a solution to this current pandemic cost-of-living crisis problem for brands and retailers,” Greg Deacon, chief customer officer of Jisp, said.

“55.6 per cent of shoppers use Jisp to save and earn exclusively at their local store, 38.6 per cent say it helps them treat themselves more and 56.6 per cent said that Jisp helps them maintain and buy more of the brands they love.

“We’re enabling brands through a closed-looped retail media to get closer to shoppers and understand them better. We offer them value and loyalty to ensure they maintain and grow purchases across local convenience stores nationwide sustainably.”

Noting that the inflationary costs on leading brands, the value of discounts and the cost to discount are becoming increasingly difficult for suppliers, wholesalers and retailers, Deacon said Jisp is tackling the cost-of-living crisis head-on for brands across local stores.

“For leading brands, we’ve sold incrementally £970,000 across 67,000+ cases of brands into Jisp partner stores. Jisp’s action-based in-store is helping leading brands get stocked, shopped and supporting their quest to drive measurable ROI from the sector. With brands support, we can help independent retailers make more monies through existing and new shoppers turning to them in their time of need. Together, we can achieve more,” he explained.