Two new leadership roles to strengthen pladis sales team

Snacking major pladis has announced the appointment of two new, channel specific sales roles to its UK & Ireland leadership team.

Trevor Callander has assumed the role of Vice President Grocery, UK&I, while Florence Brain joins the team as Impulse Director, UK&I, focusing on the convenience and impulse channels.

With extensive experience including more than 20 years with General Mills, most recently Callander was Sales, Marketing and Innovation Director for Northern Europe at DS Smith.

In this new role, he will focus on driving sustained category growth for pladis UK&I as well as steering its response to industry-wide challenges faced by the grocery sector, such as high rates of inflation and regulatory change.

Meanwhile, Brain joins from Britvic, where she was Director of Category, Shopper and Trade Engagement across the Grocery, Convenience, Foodservice and Hospitality channels. Brain will lead the impulse commercial team to drive for strategic partnerships with customers and unlock new opportunities for pladis’ portfolio of well-known brands.

“We’re delighted to welcome Trevor and Florence to the leadership team,” David Murray, managing director of pladis UK&I, commented.

“Joining us at a time when our industry is facing significant headwinds, both bring with them unparalleled understanding of our sector which will help us navigate and exploit opportunities for growth, amid the evolving retail landscape.”