More

    Two new leadership roles to strengthen pladis sales team

    Florence Brain

    Snacking major pladis has announced the appointment of two new, channel specific sales roles to its UK & Ireland leadership team.

    Trevor Callander has assumed the role of Vice President Grocery, UK&I, while Florence Brain joins the team as Impulse Director, UK&I, focusing on the convenience and impulse channels.

    With extensive experience including more than 20 years with General Mills, most recently Callander was Sales, Marketing and Innovation Director for Northern Europe at DS Smith.

    Two new leadership roles to strengthen pladis sales team
    Trevor Callander

    In this new role, he will focus on driving sustained category growth for pladis UK&I as well as steering its response to industry-wide challenges faced by the grocery sector, such as high rates of inflation and regulatory change.

    Meanwhile, Brain joins from Britvic, where she was Director of Category, Shopper and Trade Engagement across the Grocery, Convenience, Foodservice and Hospitality channels. Brain will lead the impulse commercial team to drive for strategic partnerships with customers and unlock new opportunities for pladis’ portfolio of well-known brands.

    “We’re delighted to welcome Trevor and Florence to the leadership team,” David Murray, managing director of pladis UK&I, commented.

    “Joining us at a time when our industry is facing significant headwinds, both bring with them unparalleled understanding of our sector which will help us navigate and exploit opportunities for growth, amid the evolving retail landscape.”

    Latest

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Don't miss

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in funds from Matthew Glover’s Veg Capital, which has tripled its investment in the plant-based meat...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to have its net zero targets validated by the globally recognised Science Based Targets initiative (SBTi). According...

    Kitwave Group acquires 130-year-old delivered wholesaler

    Kitwave Group plc, the delivered wholesale business, has acquired Total Foodservice Solutions Limited, a leading independent food wholesaler in the North of England. Established over...