Amber Beverage Group to launch BLACK 1752 at BCB

The global spirits company, Amber Beverage Group, is set to launch BLACK 1752, a blend of herbal infusions, dark Caribbean rum, orange and vanilla notes, laced with a mix of spices. Delegates attending Bar Convent Berlin (BCB, 10-12 October 2022) will have the opportunity to try this unique drink whose name derives from a combination of two Riga Black Balsam herbal bitter’s brand attributes: BLACK representing the style of liquid, which is dark in colour, and the date 1752 which is the year when the original Riga Black Balsam brand launched.

This is a contemporary recipe, using a grain spirit, crafted to appeal to those who enjoy spiced rums. It is designed for a new generation of consumers who are looking for new and original drinks choices.

BLACK 1752 is made in Riga, Latvia at Amber Latvijas balzams, a traditional craft distillery wholly owned by Amber Beverage Group and which has been in existence since 1900. This 35% ABV drink will retail for around £17 in the UK and €17 in the EU for a 70cl bottle.

Maris Kalnins, Global Portfolio Director for Mixology at Amber Beverage Group, said, “We are excited to launch BLACK 1752 at BCB this year. Packaged in its elegant, embossed bottle with an eye-catching bright orange and black label, this product stands out in terms of both appearance and taste. It is a great quality, enjoyable spiced spirit that will light up any party as it is easy to serve and enjoy in very simple cocktails, with just a favourite mixer such as cola, or poured neat as a shot or to sip. It is a perfect option for those who enjoy shots.”

Commenting on usage, Maris Kalnins added, “We don’t view this new product as being strongly seasonal, yet we do envisage different serves at different times of the year with long drinks being the favourite for summer and shots being the focus for winter serves.

“Whatever the time of year, although the ‘1752’ element of the brand name derives from a historic date, we also think bar-tenders will enjoy the play on the time of day: 17:52 presages the cocktail hour, when BLACK 1752 begins an evening of enjoyment and style.”