F’real launches new flavour

f’real has expanded its UK portfolio with a new addition, Chocolate Fudge Brownie.

Available to f’real stockists from the end of September, the new rich and indulgent Chocolate Fudge Brownie shake is the ideal treat for cosy, autumnal nights in.

With its twist on a traditional chocolate variant – the most prominent flavour for NPD over the past two years – the new shake is set to fly out of freezers, the brand said.

“After the fantastic reaction to Birthday Cake and Banana, we’re confident Chocolate Fudge Brownie is going to be another smash hit! A super chocolatey shake with fudge-tastic brownie chunks…what’s not to like,” commented Gemma Briant, Marketing Manager at f’real.

“We know a wide range of choice and new flavours are crucial for helping our retailer partners generate excitement and attract customers, which is why we’re not stopping at three new additions. Next year will also be a big one for NPD, so watch this space!”

Like its two summer releases,  Chocolate Fudge Brownie will launch in the fresh, new f’real cup design and come with support to help retailers promote the flavour, such as digital POS, media screen content and social assets – all downloadable from the f’real website.

An in-store machine rebrand will also roll out later this year, updating blenders with the new design ahead of further flavours landing in 2023.

With more than 20,000 blenders installed worldwide and over 350 million cups sold to date, the brand has gone from strength to strength since launching in the UK convenience channel in 2018 and is now stocked in 1,700 stores across the country.