Leading craft brewer BrewDog has launched a new cross-channel promotion, giving away over 13,000 prizes.
The ‘Access All Areas’ campaign will be promoted on 4-packs of Punk IPA, Lost Lager, Hazy Jane and Punk AF, 10-packs of Lost Lager, 12-packs of Punk IPA and Hazy Jane and Mixed 8 pack, with special promotional packs shipping out to grocery and convenience throughout August.
To enter, shoppers simply scan the QR code on-pack or on promotional POS, sign up to Planet BrewDog and enter into the free prize draw. Entrants will then be notified immediately if they have won. Prizes include; bar tabs at BrewDog bars, free beer, subscriptions to BrewDog and Friends, vouchers, t-shirts and glassware, with the competition ending on 31 October.
“We want to reward our customers for their continued loyalty, whilst also driving trial with new shoppers. That’s why we are launching Access All Areas – the biggest giveaway we have ever done, available to customers on our hero packs across all areas of our business, from grocery to convenience as well as on-trade,” Alex Dullard, head of customer marketing at BrewDog Plc, commented.
“With a simple entry mechanic, thousands of great prizes on offer and a widespread marketing campaign, we’re hoping the promotion will help drive overall footfall and beer sales for our customers, throughout the remainder of the summer and into the Autumn.
“It also provides an ideal opportunity to reach additional shoppers with the busy August bank holiday approaching.”
The campaign is being supported from mid-August with in-store, digital and OOH activation, to drive purchase.
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