Chelmsford retailer ups community quotient with store revamp

A long-standing Nisa retailer has given his store a facelift, demonstrating his commitment to the community.

Paul Cornell has upgraded his Chelmsford Nisa Local in Sandford Road to the symbol group’s latest Evolution fascia and updated the interior of the store with the installation of new retail as well as separate Post Office counters, new flooring, and updated woodwork.

Cornell said the mini refit has rejuvenated the shop he has operated for the past decade, adding that investing in the store is one way he can let his customers know that they are important to him and his business.

“For me, making an investment in my store is less about making more money in sales, and more about me showing the community that we care about the shop and want to look after it for our customers,” he said.

“There are lots of things we can do but it all goes some way to helping retain our shoppers.”

The new fascia replaces the previous white and blue Nisa signage and the imagery in the windows has also been replaced with more contemporary designs.

The old cream tiles on the floor have gone and new grey ones are now in place, giving a fresh and clean look to accompany refreshed internal signage and point of sale.

“The things we have done are quite simple but really effective and it keeps customers interested. I find if we spend a little on the store, every few years with small refreshes, it keeps the store in good condition and we stay fresh and up to date,” Cornell added.

The refit of the 2,000 sq.ft. store was carried out over a two-week period with the support from The Jordon Group and Impact Signs.