Pernod Ricard to sell Tormore Scotch Whisky brand and distillery to Elixir Distillers

Pernod Ricard said it has signed an agreement to sell the Tormore Scotch Whisky brand and distillery to premium spirits producer Elixir Distillers.

Elixir is co-founded by entrepreneurs Sukhinder and Rajbir Singh, who sold their leading online spirits retailer The Whisky Exchange to Pernod Ricard last year.

A listed building, constructed in 1960, the Tormore distillery is equally famous for the quality of its Scotch whiskies as for its architectural design. The associated brand is renowned for its single malts, including its 14 and 16 year-old editions. The distillery has a capacity of nearly 5 million liters of alcohol per annum.

“Active portfolio management is an integral part of our long-term strategy. The sale of the Tormore brand and distillery follows the recent announcement of our investment behind the Aberlour and Miltonduff facilities, which will increase our Scotch production capacities by 14 million liters of alcohol per annum,” Alexandre Ricard, chairman and chief executive of Pernod Ricard, said.

“We are delighted to be handing Tormore over to Sukhinder and Rajbir, two friends and truly creative entrepreneurs and look forward to finding new ways to collaborate in the future.”

Sukhinder Singh said: “Tormore is one of the most visually stunning distilleries in Speyside. It produces a beautiful spirit and fits in perfectly with the Elixir Distillers flavour-first philosophy to bottle only the very highest quality whiskies.

“We are hoping to build on the work that’s been done by Pernod Ricard to bring to life the magic of Tormore and show consumers around the world just what a hidden gem it is. We are humbled to be the new custodians of Tormore; we couldn’t have asked for a better distillery to welcome to the Elixir family alongside our new Islay distillery, Portintruan.”

Founded in 2017, Elixir Distillers is a creator, blender and bottler of fine spirits, combining delicious, characterful liquid with beautiful design. Their core brands include Port Askaig, Elements of Islay, Single Malts of Scotland and Black Tot which they export to more than 30 international markets around the world. They are building a new distillery on Islay, Portintruan, which is due to open in 2024.