Scottish snack brand Mackie’s Crisps has unveiled its latest world-first flavour, Boxing Day Curry, bringing a much-loved Boxing Day tradition into packet form.
The limited edition pack is set to hit the shelves in Scotland weeks before the festive season, alongside the range of festive flavours from the brand, including Pigs in Blankets and Turkey and Stuffing.
“One of the best things about festive food has to be the leftovers. Our research shows that Scots – in particular – absolutely love a curry using turkey and the trimmings,” Shelley Reid, Brand Manager at Mackie’s Crisps, said.
“It was then a case of capturing that flavour – and I think our team have nailed it – it’s hearty and herby and immediately conjures up the luxurious curries cooked up in the days after Christmas.”
Set for a limited initial run of 250,000 bags, the new 150g share bags will be sold from a range of retailers across Scotland.
The new launch continues the brand’s tradition of providing ‘world-first’ crisp flavours, following the footsteps of Lorne Sausage & Brown Sauce and Haggis, Neeps & Tatties.
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