Nisa launches One Week Deals for partners

With the start of Autumn fast approaching, Nisa is turning its attention to the sales
opportunities coming up during the latter part of the year with the start of their ‘One Week
Deal’ campaign.

Previously known to shoppers as ‘The Big Countdown’ campaign, the string of weekly deals continues Nisa’s strong focus on value and will provide Nisa partners with 15 fantastic one-week-only deals, running through to the first week of 2022.

Each of the deals included in the campaign will feature on the Nisa consumer leaflet, in national press adverts, on Nisa FM and across all digital channels. The campaign will also be supported with dedicated in-store point-of-sale.

Hannah Goodwin, seasonal manager at Nisa, said: “As we start to move away from the summer months, consumers’ shopping habits change, shifting to place more focus on value.

We anticipate shoppers will be actively looking to re-stock their cupboards with staple lines in the lead up to the Christmas period and the One Week Deals are perfectly placed for those looking out for a bargain.”

The one-week deals will encompass a broad range of categories including household essentials, confectionery, chilled, and beers, wines, and spirits, to name a few.

“The One Week Deal campaign forms an integral part of Nisa’s plan to better support partners and their customers, and with the campaign already an established signpost in stores since its introduction at the start of 2021, many shoppers are likely to be aware of and on the lookout for the upcoming deals.

“We are encouraging our partners to utilise the dedicated POS for impactful displays to help draw attention to the deals and in turn, increase basket spend,” added Hannah.