Nestle unveils new on-pack promotion for confectionery and chilled desserts brands

Nestlé Confectionery has launched a brand-new ‘Win a Sunshine Break’ on-pack promotion, offering shoppers the chance to go from sofa to sunshine.

The promotion has five top prizes of a holiday worth £10,000 up for grabs, plus a further prize of £1,000 to be won every day during the promotional period.

The ‘win now, book later’ prizes allow winners to book their holidays whilst following government guidelines for travel.

The promotion features across the sharing formats and chilled desserts of some of Nestlé’s biggest confectionery brands including Milkybar, Aero, Munchies, Smarties, Rolo and Rowntree’s. Stock of promotional packs is available now, and the promotion will be live from 13 September to 7 November.

The promotion will also benefit from a media campaign aimed at driving shoppers into stores, which will centre around out-of-home poster advertising and social media. This media is expected to be seen over 20 million adults1

“We expect ‘Big Night In’ occasions to continue be popular as people make up for lost time getting together with family and friends and sharing confectionery such as bags and blocks plays a key role in these occasions,” said Helen Bailor, shopper marketing manager at Nestlé Confectionery. “Add this together with the chance to win a long-awaited holiday, and we believe our ‘Win a Sunshine Break’ promotion is certain to capture shopper’s attention and drive increased sales of these popular formats in store.”