Loah Beer Co. has launched one of the market’s healthiest low-alcohol beers, Hola Beer with Lime (0.5% ABV), to the low- and no-alcohol category. Brewed with all the same yeast, hops and malts of alcoholic beer, the new Hola Beer with Lime aims specifically for a 0.5% ABV and has one of the lowest calorie and sugar contents of any low-alcohol beer currently available in the UK market.
It was created following consumer demand for a low-alcohol beer option with a lighter flavour to appeal to both beer lovers and haters alike. With Google search terms for “low alcohol” peaking to their highest point in three years this June, consumers are demanding low- and no-alcohol options for all palates. The low- and no-alcohol market is expected to grow by 22% by 2024, but current contenders are failing to appeal to a health-conscious demographic demanding a lighter-tasting beer.
Containing just 39 calories and less than a gram of sugar, the Hola Beer with Lime has a fruity flavour profile and offers a light and refreshing taste, gaining an equal male-to-female customer split.
“We’re excited to be entering the vibrant low and no alcohol category through the launch of our flagship Hola Beer with Lime,” said said Hugo Tapp, Founder at Loah Beer Co. “An increasing number of people now take balance and moderation into account when they’re purchasing drinks, whether alcoholic or not – something that lockdown has only accelerated. ”
Available to buy at https://loah.beer/ and across both the on and off-trade, Hola Beer with Lime comes in packs of 4, 12 and 24. RRP: £2.50
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