Eight-week countdown for the official National Doughnut Week 2021 begins

The official National Doughnut Week is back in just eight weeks. Running from 10- 18 July, the charity week is set to raise a lot of dough for The Children’s Trust, the UK’s leading charity for children with brain injury.

Due to the ongoing COVID-19 pandemic, National Doughnut Week was cancelled last year –  which is why organisers are keen to make up for it in 2021 and are hoping for a record-breaking week of fundraising.

The charity week, sponsored by CSM Ingredients, is now in its 30th year, after being launched in 1992 by Christopher Freeman, co-owner of Dunns Bakery. Christopher set up the charity week after watching the harrowing report on the Ethiopian famine by Michael Buerk and wanted to use his craft and industry to also help children in need.

Bakers, cafés, bistros, delis and lots of other small businesses from around the country will be taking part in order to raise as much money and awareness for the charity as possible.

“The one and only National Doughnut Week is soon to be back with a bang, and we’d like to encourage people to register in order to help raise vital funds,” said Cristiana Ballarini, CSM Ingredients Activation Director West, South & International. “It’s been a tough year for charities which is why we want to raise as much money and awareness as possible for The Children’s Trust, a truly deserving charity that do some remarkable work for young people and their families.”

The last National Doughnut Week event in May 2019 raised over £32,000 with the help of hundreds of independent bakers, cafes and shops who sold delicious doughnuts for charity.

Registration is now available at http://www.nationaldoughnutweek.org/.