Blackburn-based EG Group has announced a new partnership with German supermarket chain Rewe to introduce a new retail concept store, Rewe Express.
A convenience store and a food-to-go concept designed with the growing on-the-go market in mind, the first Rewe Express opened today (12 May) at the Esso station on Ungerer Str. on Munich.
The partnership will be launched across four Esso petrol filling stations in Munich and Freiburg with the remaining locations set to open in early July.
The store offering will also include the expanded ‘COBEA’ and backfrisch concepts, Rewe’s own coffee brand and baked goods brand respectively.
“The Reew Express concept is an opportunity for us to serve the growing on-the-go customer base by offering a best-in class retail destination which caters to multiple shopper missions,” commented Volker Friedemann, country manager for Germany, EG Group.
“The vast product offering of Rewe Express is tailored to mobile customers to meet the desire for high-quality products for now and later.”
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