Pepsico kicks off football activation for Champions League final

PepsiCo is marking its ongoing sponsorship of the UEFA Champions League with a huge heavyweight marketing campaign rolling out from 3^rd May.

Four limited-edition Walkers Crisps flavours will join the line-up, combining popular football-match foods with tongue-in-cheek footy pun names: Steak and Ale Pie-nalty, Hot Shot Hot Dog, Chicken Tackle Masala and Sour Cream and Sweet Chilli Kicker. At the same time, an on-pack promotion will roll-out across Walkers MAX and Doritos, offering shoppers over half a million chances to win cash prizes.

“We know people won’t be able to experience the footy the same way this year, so we’re bringing flavour experiences that only Walkers can do, by taking some of the nation’s favourite match foods and combining them with our Walkers punny banter – delivering a range of irresistibly tasty crisps that will raise a smile!” said Josephine Taylor, senior brand manager at Pepsico.

“At the same time, our on-pack promotion across Walkers MAX and Doritos will offer the chance to win instant cash prizes. Promotional packs will feature a QR code that will direct consumers straight to a Facebook Messenger chatbot*, where iconic footballer Paul Pogba will be challenging fans to get ready with Doritos, Walkers and Pepsi MAX for a much more animated and interactive entry experience – think lots of GIFs and a lot of banter!”

* Entry to the promotion is also available through the website: www.getmatchready.co.uk (in addition to Facebook Messenger).