Gordon’s 0.0% unveils premixed can

Leading gin brand Gordon’s has launched a mixed ready-to-drink (RTD) can of its new alcohol-free alternative, Gordon’s 0.0% (0.0% ABV).

Currently available in Sainsbury’s and wholesale, the RTD format is set to be rolled out across wider off trade outlets throughout 2021.

The new format follows the launch of Gordon’s 0.0% in December 2020, which was the leading brand within no and low spirits in terms of value sales in January this year.

With the low and no alcohol RTD category currently experiencing growth at 30 per cent, the Gordon’s 0.0% Alcohol Free Spirit & Tonic premixed can is expected to be a favourite within the convenience and summer occasions.

“Following the huge success of Gordon’s 0.0%, we have expanded the range and introduced Gordon’s 0.0% mixed with tonic in a ready-to-drink can. This product is a convenient way for people to enjoy a delicious alcohol free option– especially during upcoming summer occasions as the days get longer and warmer,” commented Charlotte Gibbon, GB Head of Marketing at Gordon’s.

“We know that people don’t want to compromise on taste and experience when opting to go alcohol free. This exciting innovation offers a solution for those on-the-go consumers who still want to enjoy the zesty taste of Gordon’s but are choosing not to have alcohol.”

RRP: £1.60 for 250ml can, or £5.50 for 4 pack. 62.5 calories per 250ml can.