Premium Scotch brand, Haig Club, has announced the launch of a new spirit drink, Haig Club Mediterranean Orange (70cl, 35 per cent ABV). Available from mid-April 2021 in wholesale, it has been created in collaboration with Brand Partner, David Beckham, aiming to appeal to the growing early evening and “Aperitivo” occasion researching well with both whisky drinkers and non whisky drinkers.
Haig Club Mediterranean Orange delivers a blend of fresh and juicy marmalade orange flavours, infused with orange blossom extract and the signature scotch whisky notes of Haig Club Clubman, making it an accessible option for novice whisky drinkers as well as connoisseurs.
Haig Club Mediterranean Orange is best enjoyed with 50ml mixed with 150ml Fever Tree lemonade over ice and a slice of orange for a fresh citrus serve.
“The launch of Haig Club Mediterranean Orange is an exciting step forwards for dark spirits. We see this as a huge opportunity to recruit a new generation of drinkers as more and more consumers are choosing flavours and sweeter drinks,” said Violeta Andreeva, Whisky Marketing Director, Diageo.
David Beckham, Haig Club Brand Partner said: “Developing Haig Club Mediterranean Orange has been in the works for some time now and I’ve enjoyed helping select the final liquid. The orange perfectly complements the signature Scotch notes of Haig Club and it’s a great long drink for Summer.”
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