111,000 Magic Bags picked up in UK in EG Group’s Too Good To Go partnership

Leading forecourt operator EG Group said around 800 stores and concessions across the UK and Europe are now live on food waste fighting app Too Good To Go.

Since the launch of the partnership in October 2020, customers have been able to pick-up over 260,000 Magic Bags across Europe from the EG Group network, with 111,000 Magic Bags picked up in the UK alone.

Too Good To Go lets people buy surplus food from restaurants, convenience retailers and producers to stop it from going to waste. Users can simply download the free Too Good To Go app and search for nearby businesses that offer unsold food. App users then purchase a ‘Magic Bag’ and collect it at an allotted time.

“Surplus food waste is an ongoing concern across the convenience retail and food service sectors. We are delighted to have partnered with Too Good To Go as we strive towards reducing carbon emissions and more importantly, help reduce food waste,” Salim Hasan, Group COO at EG Group said.

The retailer added that around 650 tonnes of CO2e, or carbon dioxide equivalent, emissions have been saved by the partnership globally.

The partnership has also proved particularly helpful for those who have been struggling through the pandemic. The Magic Bags contain food items at a third of the retail price, something which customers have really taken advantage of.

“Since launching the initiative with EG Group late last year, we’ve seen an incredible appetite from our users for the Magic Bags,” commented Paschalis Loucaides, UK managing director of Too Good To Go.

“We need as much collaboration as possible in order to win the fight against food waste and having EG Group join our growing community is a huge step in the right direction. The EG Group executive team has brought a refreshing forward-thinking attitude and commitment to fighting food waste. We are looking forward to seeing our partnership develop and grow in the coming months and years.”