Specialist snacks wholesaler Epicurium has added five new protein bars from leading sports nutrition brand Maximuscle.
Retailers can now stock these high-protein bars (15g protein) which are available in healthier, yet indulgent flavours including New York Cheesecake, Cinnamon Swirl and Salted Caramel (rrp £1.89)
Formulated by in-house nutritionists to boost the protein-content of shopper’s diets, Maximuscle protein bars contain just 190 calories per serving and are great for busy, active lifestyles.
James Christie, Trading Manager at Epicurium, says “These bars come with a very competitive rrp yet still offer strong profit for retailers, as well as having some rather different flavours, all with less than 2g of sugar.”
The new bars join a strong line-up of market leading and challenger protein snacks available from Epicurium.
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