Plant-based firm Jack & Bry raises £1.25 million in seed funding

Plant-based meat alternatives producer Jack & Bry said it has secured £1.25 million in seed funding.

The firm said the funding will support further product innovation as the jackfruit pioneer targets more big-name customer acquisitions.

“We know consumers are seeking out meat alternatives in ever greater numbers, but they are also seeking higher quality in the plant-based foods they buy,” commented Bryony Tinn-Disbury, founder of Jack & Bry.

“Key to that is authentic recreation of taste and texture, and we’re proud to have developed a full retail range of branded jackfruit products to mimic all the meats to satisfy that demand.”

The investment, led by SFC Capital, with other backers including KM Capital, Rubix Ventures, and a number of high net worth private investors, follows the recent appointment of FMCG industry veterans including former Quorn chairman Clive Sharpe and Singha Europe managing director David Flower to the Jack & Bry management team.

“We predict the Veganuary effect will last throughout the whole year, not just January, and backed by our new investors and non-executive directors we are excited for the next stage of the journey at Jack & Bry,” Tinn-Disbury added.