Tanqueray expands portfolio with new drink and formats

Premium Gin brand Tanqueray has announced a series of new additions to its portfolio.

Tanqueray Blackcurrant Royale (41.3% ABV) will be launched this month, and two new ready-to-drink (RTD) 250ml can formats for Tanqueray London Dry Gin and Tanqueray Flor de Sevilla Distilled Gin (6.5% ABV) will be introduced in April.

Tanqueray Rangpur Lime Distilled Gin (41.3% ABV) is also set to showcase a refreshed pack in the same month.

Tanqueray Blackcurrant Royale is crafted with the four botanicals of Tanqueray London Dry Gin, blended with juicy blackcurrants from France, warm vanilla and the exotic floral notes of black orchid.

“Tanqueray has always been commended for its taste and quality – and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market,” commented Adrienne Gammie, marketing director for gins, pimms and baileys at Diageo.

The newly renamed Rangpur Lime will be showcasing a beautiful new lime green pack to ensure stand out on shelf and communicate its citrus flavour profile.

Available in single 250ml cans, the new formats tap into the growing RTD category, providing consumers convenient and delicious ways to enjoy the unmistakable taste of Tanqueray.

“We continue to see a huge trend in customers seeking new formats – especially in the pre-mix category. The new can formats provide convenience to the consumer, whilst being able to enjoy a high-quality serve at home,” Gammie added.

anqueray Blackcurrant Royale and the RTD cans will be available via wholesale.