CSM expands Baker & Baker range with four new muffins

CSM Bakery Solutions has added four new muffins to its Baker & Baker premium muffin range.

The new artisan flavours are Red Velvet, Carrot Cake, Triple Chocolate and Banoffee, with each muffin containing a luxury filling that oozes out upon taking a bite. All variants are generously topped and decorated to ensure pure indulgence from start to finish.

Holly Wales at CSM Bakery Solutions commented: “We’re incredibly excited to now be able to offer a full range of premium muffin products, each with their own unique flavour profile and ‘melting middle’ component. Based on a recent U&A survey that found 62 per cent of respondents said they preferred a filling in their muffin as they felt it was more indulgent and moist we know the range will be very popular.

“The range, of course, had to include the Hero flavour of chocolate which is a classic and much-loved muffin variety, and we really wanted to offer indulgence with this new launch which is why the three other flavours are dessert inspired. The flavours allow for a number of different purchase occasions- from an everyday treat, to a birthday surprise to gifting.”

The new range is palm oil free, uses only free-range eggs, has no TFA or preservatives and is made with quality ingredients that have no artificial colours or flavours.

Wales added: “We know that a clean ingredients profile is becoming increasingly more of a priority with consumers which is why the range is made using the highest quality ingredients, with no artificial flavours, colours or TFA. The finishing touches are also incredibly important within this range which is why each muffin is generously filled, topped and sprinkled so that consumers are getting an eye-catching product that both looks and tastes delicious.”