Tropical Vibes has arguably been one of the most dynamic soft drink launches of the past two years, with over 11m bottles sold so far. The brand features a combination of fresh and exotic fruit flavours, £1 RRP, attractive trade margins and a range of 14 flavours offering something for every preference. Growth continues unabated at almost 70 per cent year-on-year, spurred on by the launch of a range of American-style Lemonades in June 2020 and further innovative NPD is being readied for Spring 2021. The company is leading its ad campaign with the slogan: “Keep the Vibe Alive!”
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Founded in 1985, the magazine was launched to not only support the burgeoning Asian retail sector but to also help manufacturers and suppliers communicate with Asian retailers who had come to dominate the sector.