Terry’s Chocolate Orange unveils limited edition variants and new sharing formats for festive season

Confectionery brand Terry’s Chocolate Orange has announced its festive range, bringing back favourites and launching new sharing formats.

The popular Terry’s White Chocolate Orange in limited edition will complement the existing Milk and Dark Balls this Christmas.

Terry’s Chocolate Orange Milk Mini’s PMP and the 400g Segsations Pouch – a limited edition – are the perfect formats for sharing, whilst the 90g Terry’s Chocolate Orange tablet bar is the perfect size for individuals to enjoy over a couple of nights.

Terry’s Chocolate Orange and Cranberry bar will join the tablet range for Christmas as a limited edition, bringing together two of the iconic tastes of Christmas in one flavour.

“Terry’s Chocolate Orange is a hugely well recognised and treasured part of Christmas, whether that’s as a stocking filler, a last-minute gift or just to enjoy on the sofa on a cold winter’s night,” commented Andrew Freestone, commercial director at SHS Sales & Marketing which secured the contract for Terry’s retail presence in the UK last year from brand owner Carambar.

Freestone urged retailers to dual merchandise Terry’s as the brand is purchased both as part of a planned shop and on impulse.

“We know Terry’s Chocolate Orange represents both planned and impulse purchases so by ensuring that they have the breadth across the range and with some creative merchandising, retailers have the opportunity to drive incremental sales and profits”