Pladis unveils festive ranges for Jacob’s and Carr’s

Global snacking giant pladis has unveiled its 2020 savoury seasonal ranges for Jacob’s and Carr’s.

Jacob’s is back for Christmas with its bestselling range of Christmas Caddies, as well as a number of selection boxes jam-packed with its popular crackers.

“Nothing says Christmas quite like a box of crackers and a cheese board, and this year we’re back with several selection boxes from Jacob’s to satisfy key seasonal trends such as indulgence and togetherness,” said Jonathan Bull, head of commercial & seasonal brands at pladis UK&I.

“Furthermore, we’re bringing back our selection of Jacob’s Caddies for another year – these are ideal for gatherings, relaxed evenings or as a pre-dinner nibble.

Jacob’s Caddies will look different this year as it will be the headline sponsor of Save the Children’s Christmas Jumper Day.

“This means that not only are we going to be encouraging Caddy fans to donate to a great cause, but thanks to stand-out packaging – which will see the products donning their own Christmas jumpers – they’re bound to catch the eyes of shoppers strolling up and down the aisles,” Bull added.

The products will be dressed up in Christmas jumper-style packaging to match the festive knits that will be sweeping the nation on Friday 11th December. Jacob’s will also be donating to Save the Children– an incentive for shoppers to stock up.

The brand has unveiled a campaign ‘Cracker Smile This Christmas’ to support the sponsorship, which will be promoted via on-pack flashes, PR and social.

The premium Carr’s brand will help retailers to drive sales amongst shoppers looking for an extra special festive selection this year.

Bull continued: “Our Carr’s selection is a firm favourite year-round, and the perfect giftable savoury assortment that will appeal to shoppers looking to trade up over the festive season – driving value sales in the process.”

The Jacob’s and Carr’s Christmas products will be available to the wholesale and convenience channels.

Jacob’s and Carr’s seasonal range availability:

• Jacob’s Twiglets Christmas Caddy, 200g RSP: £3.49
• Jacob’s Mini Cheddars Christmas Caddy, 260g RSP: £3.49
• Jacob’s Cracker Crisps Sour Cream & Chive Christmas Caddy, 230g RSP: £3.49
• Jacob’s Treeslets Christmas Caddy, 280g RSP: £3.49
• Jacob’s Biscuits For Cheese, 300g RSP: £10
• Jacob’s Savoury Favourites Selection, 200g RSP: £2.19
• Jacob’s The Festive Selection, 450g RSP: £4.29
• Jacob’s Savours Flavour Assortment, 250g RSP: £4.29
• Carr’s Selection, 200g / 500g RSP: £3.00 / £7.50