Rustlers campaign donates over £8000 to GroceryAid

Rustlers has donated over £8,000 to industry charity GroceryAid, concluding its campaign to honor unsung heroes working in the convenience channel.

The snack brand said it has received 267 stories over the past four weeks that highlighted the hard work the convenience community has put in to serve communities.

For every post featuring the #RustlersRetailHero hashtag, the brand has committed to donate £10 to GroceryAid, resulting in £2,670 being raised for the charity.

Rustlers said a total #RustlersRetailHero campaign donation of £8,010 will be made to GroceryAid, in celebration of all the heroes working across the convenience channel.

Ross Davison, convenience controller at Kepak said: “We’ve been overwhelmed by the resilience, generosity and community spirit highlighted in the stories we’ve received throughout the campaign.

“We know there are many, many more unsung heroes out there working extraordinarily hard behind the scenes serving customers and communities, which is why we have decided to triple the amount raised.”

Steve Barnes, GroceryAid chief executive, added: “It is fantastic to receive this support from Kepak. We were proud to be associated with an innovative campaign that recognised the vital role played by convenience retailers in society. The generous donation will enable us to support colleagues that need help right now as a result of Covid-19.”