Flavoured milk brand Yazoo has unveiled a new promotion in partnership with Merlin Group, offering 2for1 tickets for Alton Towers and Thorpe Park, as both attractions reopen to the public.
Available from September across the entire flavour portfolio, the partnership aims to unlock a minimum of 13 nationwide distribution points of the Core and No Added Sugar ranges throughout the amusement parks.
Gabriella Sudall, brand manager at Yazoo, said: “We’re so excited to be partnering with the Merlin Group this year. Considering how successful previous partnerships have been, working with them really was a no-brainer, especially. We’re sure people will be eager to get back to visiting these attractions they love after such an extraordinary start to 2020.”
Previous Merlin Group partnerships have driven a 4-8 per cent increase in sales of promotion packs for other partners. Jointly funded marketing initiatives will drive awareness of the link-up and include digital, social and TV advertising.
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