Retail sales surge past pre-COVID peak in July

British retail sales surged past their pre-coronavirus level in July, the first full month that shops selling non-essential goods were open since the country went into lockdown in March.

The unexpectedly robust retail sales figures showed the strength of consumer demand even as other parts of the economy are struggling to recover from recent hefty losses.

Retail sales volumes rose by 3.6 per cent from June and were 1.4 per cent higher than in July 2019, the Office for National Statistics said.

That represented a sharp recovery from double-digit falls in April and May.

Compared with February, before Britain was broadly affected by the pandemic, sales were 3.0 per cent higher.

“This uptick in retail consumption may help ease concerns over the fragility of the UK economy – but not for long,” Alistair McQueen, head of savings and retirement at Aviva, said.

Britain’s retail sector has enjoyed a much faster bounce back than almost all other parts of the economy hit by the coronavirus lockdown. But there have been contrasting experiences for different types of retailer.

Supermarkets and other food shops have benefited as British people eat at home more. Online sales have boomed, and household goods stores have seen strong demand.

Other areas have suffered, with clothing and footwear sales still 25 per cent down on a year ago.

Companies such as Marks & Spencer, Boots, John Lewis, Dixons Carphone and WH Smith have announced plans for thousands of job cuts.

Economists fear the broad retail recovery could prove temporary.

“July’s retail sales likely will represent this year’s peak,” said Samuel Tombs of consultancy Pantheon Macroeconomics.

Restaurants and bars began to reopen in July, giving people more options for their spending.

Furthermore, unemployment is forecast to rise sharply once a government job support scheme stops at the end of October.