Cadbury has become the official chocolate partner of Chelsea Football Club in a deal that will support entrepreneurs and small businesses.

The programme, titled the Chelsea’s Edge of the Box Club, will provide skills, training and connections for those starting out a new company.

Cadbury will share their expertise through bespoke webinars about brand marketing, sales and strategy.

Three webinar attendees will win donated pitch-side perimeter board advertising space at Kingsmeadow, Chelsea Women’s home ground, during the 2020/21 season.

Football fans will also have chances to win Chelsea-themed prizes in Cadbury’s on-pack Match and Win promotion.

“Start-ups and entrepreneurs are critical to the economic recovery of the country.” says Cadbury global brand director, Samantha Greenwood.

“By partnering with Chelsea FC who have such a long standing platform to support small and emerging businesses we are thrilled to be able to use our privileged position to help developing businesses.”