Alpro adds oat-based option to Big Pot line-up

Leading plant-based brand Alpro has expanded its popular Big Pot line-up with a 100 per cent oat-based option.

Alpro Absolutely Oat joins the yogurt aisle with the highest oat and fibre content on the market – 15.5 per cent oat content per 350g; 2.7g fibre content per 100g – and the product is naturally low in sugars and fat, with the added benefit of natural cultures.

“Oat drinks are now a firm favourite amongst consumers, with oat on track to become the number one ingredient in plant-based drinks by the end of 2020,” said David Jiscoot, marketing director for Alpro UK & Ireland.

“Naturally, this means that there’s a huge opportunity to mirror this success in the yogurt aisle and, as the clear and consistent category leader, Alpro is uniquely placed to make this happen.”

Jiscoot added that the new product will tap into breakfast and afternoon snack occasions.

“As well as being rich in fibre, Alpro Absolutely Oat is made from 100 per cent European oats, so we are confident it will appeal to people looking for new ways to enjoy healthy, sustainable oat-based products in their diets,” he said.