Swan launches six new filters

REPUBLIC TECHNOLOGIES is launching its biggest ever NPD programme with the introduction of six new filters from the Swan brand.
New products include a carbon paper filter for enhanced filtration, a Swan Long Extra Slim Filter (50% longer than standard), the most environmentally friendly filter in the UK market and three menthol products, including two crushball filters.
The move comes as the £292.1m accessories market continues to outperform total tobacco, with growth of 5.4% year-on-year (IRI). The filters sector is up 8.4% year-on-year (IRI).
“As increasing numbers of smokers are turning to roll your own, we’re developing a wider range of products for improved customer choice, enabling retailers to capitalise on the strong performance of the accessories category and to take advantage of the margin opportunities offered by Swan, the UK’s best-selling filter brand,” says Gavin Anderson, General Sales Manager, Republic Technologies (UK) Ltd.
“The range of six new, high margin SKUs provides both more environmentally friendly filters and filters which reduce the amount of tobacco required to roll your own and offers menthol customers an increased choice of flavour.”
Suggested RRPs for the new products range from £1.03 for the Swan Long Extra Slim Filters (80 per box) to £1.39 for the Swan Eco Loose filters (200 per box).
“At a time when increasing numbers of smokers are looking at alternatives to factory made cigarettes, and the emerging vaping sector is still under some scrutiny, carefully considered new product development of this kind enables retailers to provide the solutions, options and quality reassurance which rising numbers of smokers are seeking,” adds Anderson.
“We’re confident that the introduction of six new filters from the iconic Swan brand will contribute to the sustained value growth of the tobacco accessories category in the future.”
New Swan Graphite Filter is made with carbon paper and is 100% biodegradable, with an RRP of £1.14 (120 per box).
Developed to reduce the amount of tobacco required per cigarette, new Swan Long Extra Slim Filter is the longest ever Swan filter (50% longer than the standard 14mm Extra Slim Filter). RRP: £1.03 (80 per box).
The most environmentally friendly filter on the UK market, Swan Eco Loose Filter is 100% biodegradable. Natural ‘ochre’ coloured, due to no bleaching of the paper. It degrades three times faster than standard cellulose acetate filters. RRP: £1.39 (200 per box).
Swan Cool Menthol Filter comprises cellulose acetate fibres and delivers a cool menthol sensation. RRP: £1.09 (120 per box).
Embedded capsule Swan Cool Burst Crushball Filter can be activated at any time to release a cool menthol flavour sensation. Containing no animal products these filters have an RRP of £1.29 (54 per pack).
Swan Fresh Burst Crushball Filter has a strong peppermint flavour. These filters contain no animal products. RRP: £1.29 (54 per pack).