More than half (60 percent) Britons buy at least some of their groceries online, with 16 percent now ordering all or most of their groceries via the internet, states a new research on Tuesday (31).
According to the research, conducted by Spryker in partnership with market research firm Appinio, while the UK has a mature and robust online grocery market, there are still opportunities for expansion in a sector valued at £200 billion.
About 80 percent of UK consumers say they would do more food shopping online if the experience was improved, and 28 percent plan to shop mostly online within the next two years. Home delivery is further cited as the preferred channel (23 percent) over pick-up in store (6.6 percent), states the report.
“With the cost-of-living crisis shrinking consumer budgets, customers are increasingly looking for the best deals – both online and in-store. According to our research, shoppers at low-cost supermarkets are crying out for online services. These retailers could benefit hugely by offering internet ordering and home delivery,” commented Boris Lokschin, co-founder and CEO of Spryker.
“The UK’s online grocery consumer has high demands, and they’re hungry for new experiences. If providers can deliver on product – with wider variety and higher availability – coupled with an exceptional customer experience, they stand to win these consumers over. One challenge they will face is ensuring existing in-store services remain viable as focus shifts online.
“To solve this, retailers should invest in technology infrastructure that seamlessly links on- and offline channels to ensure that customers keep coming back, whether in-person or digitally.”
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