Award-winning wholesaler JW Filshill has unveiled a new business website for its KeyStore symbol group, giving prospective retailers a central hub to access information.

The website provides information on the three brands available – KeyStore, KeyStore More and KeyStore Express – and the benefits of choosing the fascia.

Videos of current KeyStore retailers discussing why they have chosen the group along with support from the group’s business development managers and sales teams are also available.

Created by Glasgow-based design agency Totalize Media, the website details the group’s marketing, technology, community support and FAQs.

Craig Brown, Filshill’s retail sales director, said: “Our new KeyStore website provides all the information prospective retailers need to know about the fascia and how we operate in one place and is presented in a simple format that is easy to navigate.

“As we ease further out of lockdown our business development managers will be in a position to visit retailers who are keen to trade with a symbol group that offers high-profile branding, attractive pricing, a comprehensive product range, state-of-the-art technology solutions and business support that is unrivalled in the convenience marketplace.

“We’ve had a pipeline of enquiries from retailers during lockdown and we are keen to expand our existing estate by recruiting ambitious retailers who want to join the KeyStore family to work with us to grow their business.”

KeyStore outlets across Scotland and the north of England have been working with Glasgow-based Filshill to ensure the ongoing safety of customers and staff during the coronavirus crisis.

Perspex sneeze screens at tills and social distancing floor vinyls have been provided to the 187 c-stores across Scotland.

Plans are under way to relocate to a brand new, purpose-built distribution centre near Glasgow Airport.

Visit for more information.