Co-op has today (31) announced the launch of the UK’s first retail media network in the convenience sector to help brands reach new and wider audiences, while improving advertising relevancy for its shoppers.
The Co-op Media Network will deliver a new proposition that capitalises on Co-op’s strengths relating to the scale of its operations and the uniqueness of convenience shopping, compared to traditional, big box retailers.
Kenyatte Nelson, Chief Membership & Customer Officer at Co-op, said, “This is a momentous move for Co-op and one that will solidify our position in the retail media sector. Co-op is a leader in the convenience market and we will use our strengths to replicate our successes as a media owner.”
“Co-op’s nationwide network of frequently shopped smaller stores drives increased opportunities to see for brands’ advertising campaigns, and the unique impulsive nature of convenience shopping missions creates untapped occasions for brands to grow their sales. Convenience shopping and supermarket shopping are different purchasing occasions, and brands will see greater sales and brand building benefits by executing media against both.”
The evolved capabilities of the newly formed Co-op Media Network Group will enable brands to have advanced opportunities to connect their goods and services to interested Co-op shoppers in offsite digital media channels. Enabling brand advertisers to improve their media efficiency by focusing their advertising spend on shoppers that are more likely to engage with their products.
As the second most-visited grocer in the country, the convenience retailer has a nationwide footprint with almost 2,400 convenience stores across the UK, a rapid delivery ecommerce business, an insurance arm and a loyal customer base.
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